Posts Tagged ‘Bible sales’

Selling the Bible

Thursday, January 14th, 2010 by PJM

Quick. Take a look at the following magazine covers and figure out what they have in common.

Revolve Refuel
Becoming Align

Could you figure it out without reading the text? The answer is that they are all Bibles. They are, in fact, called Biblezines, and they each contain the complete text of the NCV New Testament. As the cover teasers suggest, there is also additional material interspersed with the biblical content that addresses burning issues like “How to Attract Godly Girls” and asks relevant questions like “Do U Rush To Crush?”

The first cover clearly tries to mimic a girl’s TeenBeat-like magazine, the next is similar in style to a boy’s extreme sports mag, the next looks like Redbook, and the last version which targets men is supposed to look like…I have no idea what that is supposed to look like. If you click on the covers, you can see that they receive mostly favorable praise along with the occasional one-star review from those who are offended by the entire concept.

Interesting Numbers

Tuesday, October 27th, 2009 by JEL

Recent research shows that 92% of American households own at least one Bible and that the average household owns three or four (depending on the study). Less than 20% read the Bible on a daily basis, 59% read it “occasionally,” and the rest, presumably, not at all. Only 14% are involved in some sort of Bible study.

All of these numbers are down from twenty years ago, yet the Bible continues to be the #1-selling book, year after year.