Posts Tagged ‘christian book’

Selling the Bible

Thursday, January 14th, 2010 by PJM

Quick. Take a look at the following magazine covers and figure out what they have in common.

Revolve Refuel
Becoming Align

Could you figure it out without reading the text? The answer is that they are all Bibles. They are, in fact, called Biblezines, and they each contain the complete text of the NCV New Testament. As the cover teasers suggest, there is also additional material interspersed with the biblical content that addresses burning issues like “How to Attract Godly Girls” and asks relevant questions like “Do U Rush To Crush?”

The first cover clearly tries to mimic a girl’s TeenBeat-like magazine, the next is similar in style to a boy’s extreme sports mag, the next looks like Redbook, and the last version which targets men is supposed to look like…I have no idea what that is supposed to look like. If you click on the covers, you can see that they receive mostly favorable praise along with the occasional one-star review from those who are offended by the entire concept.

Interesting Shapes

Friday, October 30th, 2009 by JEL

To get the word out, we plan to send a bunch of review copies of the book to prominent, relevant figures. I ordered the books and then realized I needed boxes to send them in. I found some perfect book mailers online and they just arrived today.

Book Mailers for What He Said

Kind of a weird coincidence that the package is in the shape of a cross, no?

We’re Live!

Monday, October 26th, 2009 by JEL

After several years of discussions, dozens of design mockups, and lots of fine-tuning, What He Said is now a reality. It’s been a long, incredibly interesting journey—and the best is yet to come. As of right now, our work shifts from design and production to getting the word out and connecting people with this new, simpler, and more direct path to the words of Christ. We’re looking forward to this leg of the trip…

You can buy a copy of the book in our e-store.